Whether you are presenting to dealerships, an institution, or a group of executives, effectively pitching products or services is a crucial stage in sales and marketing. The impression and image your presentations create can make or break a business.
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Firstly, back your presentation with solid research. Don’t rely on run-of-the-mill online templates. Invest time in knowing the client, and tailor your pitch to his or her profile. This way you connect with clients on an emotional level.
A second advice is to keep your presentation short and concise, knowing fully well that people are busy and keeping their attention is crucial to the pitch. This also works when you are doing your pitch online; don’t bombard possible clients with kilometric emails.
Never underestimate, especially in the time of fast internet and streaming, the value of video content. A sales strategy revolving around video is the clear direction, especially in instances where clients get to see mockups of your products or services. Focus on hard and fast statistics offering instant value.
Finally, always keep the communication lines open and follow up. It’s the best way to stay relevant and in the minds of potential clients. Just ensure that you don’t come across as overeager, risking all the goodwill you’ve already established.
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